Milestone, an innovative outsourced accounting and hr professional services business wanted to build a marketing function that moved their business from start up to scale up. Initially, the goal was that digital marketing would become the number one lead and revenue driver in the business, enabling them to become competitive nationally.
Digital Marketing Flywheel
Bohu Digital assessed Milestone’s needs and decided to build the digital marketing flywheel at the heart of Milestone’s marketing strategy. First, Bohu Digital helped in a consulting capacity as Milestone launched a new website. Bohu was responsible for the analytics backend, implementing GA4 and a GDS dashboard that was geared towards organic and content. Next, Bohu Digital initiated keyword research and designed an organic strategy that first leveraged a top of funnel marketing strategy in conjunction with google adwords and native content. Bohu Digital managed all the content creation process, SEO optimization, and publishing of 80 pieces of content.
Within 6 months of launching the new website and net new domain, Milestone dominated all its closest competitors for first page results for high intent keywords and questions. Within one year Milestone was on the first page for almost 400 keywords.
Within 1 year of launching their new website Milestone has more first page rankings related to outsourced accounting than all its direct competitors and is close to beating out some of the most highly trafficked Accounting websites.
Within 1 year of launching their new website Milestone has more first page rankings related to outsourced HR than all its direct competitors and is close to beating out some of the most highly trafficked HR websites.
Bohu Digital executed an effective organic strategy for Milestone that included SEO, Website Consultation, Content, and Google Ads. Within 6 months, Milestone is competing with the largest accounting and HR websites in the USA for first page google results. Leveraging the Bohu Digital inbound strategy, Milestone went from start up to competing on a national scale in one year.