Digital Marketing Flywheel Propels HR Services Company

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Summary

Milestone is an outsourced Accounting and HR professional services firm serving small and medium-sized businesses nationwide. Milestone wants to be a nationally recognized player in the SaaS + Services Outsourced Accounting and HR industry, a mature and competitive space.

The Challenge

Milestone was struggling to create an inbound marketing strategy and sought the help of Bohu Digital to lead their strategic marketing initiatives, execute on a content and SEO strategy, and run their paid media channels.

Needed an effective inbound marketing strategy
Low website traffic
Low performing ads

Strategies

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Digital Marketing Strategy

Bohu Digital provided the strategic roadmap to create and fill an inbound pipeline, operationalize their CRM and data, and claim market share .

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Pillar Based Strategy

Bohu Digital developed a pillar based strategy based on an analysis of organic opportunity and Milestone services.

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SEO & Content Marketing Strategy

Spearheading content initiatives, Bohu Digital crafted the content strategy, outlines, writing, editing, publishing, optimization, and assisted in video production.