Fashion Brand Starts To Trend On Google SERPs

A young woman in a yellow jacket and white lace dress joyfully raises colorful shopping bags while seated in an armchair, emerging from a smartphone screen into a striped, multicolored background, illustrating the convenience and excitement of online shopping.

Summary

Lysse is a New York fashion brand found in retailers across the country, wanted to shift its focus and grow its e-commerce business and needed to build its SEO foundation and start a content marketing strategy to increase its site traffic.

The Challenge

Being a leader in the retail space, the brand hadn’t invested in their ecommerce strategy for several years. They had popular products, but in an ulta competitive online marketplace for their core products and search terms.

Low website traffic
Competitive search terms
Little existing content

Strategies

Bright pink icon depicting a magnifying glass focusing on bar chart graphics within a laptop screen, symbolizing data analysis or SEO optimization.

Website Audit

We reviewed the site’s performance, technical SEO, and content performance to find the low-hanging fruit and drive our efforts.

Pillar Based Strategy

Bohu Digital developed a niche content strategy to target their specific audience, steering clear of highly competitive but low-converting terms. Bohu got to work launching content.