Fashion Brand Starts To Trend On Google SERPs
Summary
Lysse is a New York fashion brand found in retailers across the country, wanted to shift its focus and grow its e-commerce business and needed to build its SEO foundation and start a content marketing strategy to increase its site traffic.
The Challenge
Being a leader in the retail space, the brand hadn’t invested in their ecommerce strategy for several years. They had popular products, but in an ulta competitive online marketplace for their core products and search terms.
- Low website traffic
- Competitive search terms
- Little existing content
Strategies
Website Audit
We reviewed the site’s performance, technical SEO, and content performance to find the low-hanging fruit and drive our efforts.
Pillar Based Strategy
Bohu Digital developed a niche content strategy to target their specific audience, steering clear of highly competitive but low-converting terms. Bohu got to work launching content.
SEO Strategy
Bohu Digital got to work optimizing the existing pages and relinking product landing pages to encourage better conversion.
Results
10K+
increase in new keywords in 90 days
3X
organic search traffic driven in 90 days
37%
of unique keywords on page 1 of SERP
Schedule a Consultation
Meet with a member of our team that specializes in scaling digital marketing strategy.